How Many Businesses Use Youtube? & 15+ Youtube Statistics

ByYaqub M. (CBC) Updated on
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According to the U.S. Small Business Administration (SBA), there are approximately 33.2 million small businesses in the United States. Approximately 30.57 million small businesses use social media for business purposes such as marketing, communication, and more. 

But how many small businesses use YouTube?

The latest data show that only 9% of small businesses use YouTube to reach out to new customers, which is approximately about 2.98 million small businesses.

Now, I will provide some important YouTube statistics for business that you need to know.

YouTube Statistics For Business: Key Numbers

  • Only 9% of small businesses use YouTube. 
  • There are approximately 2.98 million small businesses that use YouTube.
Data source: UpCity
  • 83% of small and medium-sized businesses (SMBs) have found YouTube effective in building a local customer base.
  • Over 2.5 billion people use YouTube each month.
  • 70% of small and medium-sized businesses pay to advertise their videos on YouTube.
  • 83% of small and medium-sized businesses with a YouTube channel believe it helps them reach new audiences and grow their customer base.
  • 86% of small and medium-sized businesses use YouTube for video marketing.
  • 90% of YouTube users have discovered new brands or products on the platform.
  • 90% of marketers use YouTube for their video marketing efforts.
  • 78% of marketers consider YouTube an effective platform for video marketing.
  • Over 500 hours of video content are uploaded to YouTube every minute.
  • YouTube generated $31.5 billion in global advertising revenue in 2023.
  • 67% of B2C marketers use YouTube for content marketing.
  • YouTube is the second most visited website globally, after Google.
  • 74% of people use social media when making a purchasing decision, with YouTube being a significant platform.
  • 48.7 minutes is the average daily time spent on YouTube by users.

Source:

  • 65+ YouTube Marketing Statistics for 2025 That Will Blow Your Mind | WebFX
  • 100+ YouTube Statistics in 2025: Users, Revenue & More | Notta
  • Latest YouTube Statistics (2025) | Analyzify
  • Oxford Economics
  • YouTube Revenue and Usage Statistics (2025) | Business of Apps
  • 27+ Top YouTube Statistics For 2025: Usage, Demographics, Trends | Startup Bonsai
  • 25 YouTube Stats: Users, Marketing, Demographics [2024 Updated] | Sprout Social
  • SMB Video Marketing Statistics: Top Platforms for Engagement and Conversion | UpCity

I am Founder of BusinessDIT, SEO Consultant, Certified Business Consultant by USIDHR and BA from the City University of New York. I bring a four-year experience of boosting online presence. My passion lies in empowering small businesses to excel in the digital arena.

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