9+ Apple Brand Loyalty Statistics: A Must-Know in 2024

ByYaqub M. (CBC) Updated on
LinkedInCopy

Apple’s brand loyalty remains one of the strongest in the tech industry, which has millions of dedicated users worldwide. 

But just how loyal are Apple users compared to other brands? 

With that in mind, we’ll cover Apple brand loyalty statistics, which reveal the extent of Apple’s customer loyalty.🍏📱

Apple Brand Loyalty Statistics: The Key Numbers

  • Apple has a 92 percent retention rate among iPhone users, while Samsung has a 77 percent retention rate.
  • Apple has maintained a customer retention rate of over 90 percent for the past three years.
  • iPhone users were 18% more loyal to the brand of their device than Android users.
  • 84% of iPhone owners plan to purchase another Apple device to replace their current one.
  • Apple had 74.6% trade-in brand loyalty.
  • 48% of iPhone users polled said they were unlikely to switch brands.
  • Apple has over 2 billion active devices around the world.
  • There will be more than 1.46 billion active iPhone users worldwide in 2023.
  • The number of iPhone users in the United States has increased from 45 million in 2012 to 124.7 million in 2022.
  • Apple has 57.4% of the US smartphone market as of June 2023.

To learn more about brand loyalty in general as well as specific generations such as millennial brand loyalty and Z brand loyalty, we recommend you check out our brand loyalty statistics resource page.

Sources:

  1. Most iPhone users will buy another iPhone, Morgan Stanley survey finds | CNET
  2. Apple has most loyal smartphone customers in US, study finds | AppleInsider
  3. A new Survey points to Higher Brand Loyalty for the iPhone over Android, especially at Work | Patently Apple
  4. Study finds Apple ecosystem helps iPhone lead industry in user retention | AppleInsider
  5. Smartphone Brand Loyalty Statistics 2019 – Trade-In Market | BankMyCell
  6. Chart: How Happy And Loyal Are U.S. Smartphone Users? | Statista
  7. Apple Now Has More Than Two Billion Active Devices Worldwide | MacRumors
  8. Smartphone Brand Loyalty Statistics 2019 – Trade-In Market | BankMyCell
  9. Apple and Samsung drive record-high ASPs in North American smartphone market amid 11% decline | Canalys Newsroom
  10. Number of iPhone users in the US 2012-2022 | Statista

I am Founder of BusinessDIT, SEO Consultant, Certified Business Consultant by USIDHR and BA from the City University of New York. I bring a four-year experience of boosting online presence. My passion lies in empowering small businesses to excel in the digital arena.