9 Importance of Product Photography Statistics in Ecommerce
Product photography is a crucial part of selling products online. Good photos can make or break a sale.
But just how good and effective is product photography? Statistics show that quality visuals increase trust and engagement. Without strong images, products often get overlooked.
With that in mind, we’ll cover some key statistics that show the importance of product photography and how it can boost your business.
The Importance of Product Photography Statistics: Key Numbers
- 75% of online shoppers rely on product photos to make purchasing decisions.
- High-quality product photos had a 94% higher conversion rate than low-quality photos.
- Product pages with photos received 95% more organic traffic than those without.
- 22% of returns are due to the product looking different in person.
- 360-degree product photography increases potential buyers’ online duration from 32% to 50%.
Sources: (Retail Technology Review, Indeed, LinkedIn, Wish Pond, Understanding Ecommerce, Deep Image)
Importance of Product Photos in Purchasing Decisions
75% of online customer rely on product photos to make purchasing decisions.
50% of online buyers feel that having large, clear product photos is more crucial than reading descriptions or reviews.
90% of people shopping online believe that photo quality is the top priority when buying something.
About 63% of shoppers think that images are more crucial than the descriptions of the products.
Sources: (Retail Technology Review, Helium 10, Linkedin, Wish Pond, Crowdriff, Jeffbullas)
đź’ˇTakeaways:
- Use augmented reality (AR) so customers can try out products virtually, making the shopping experience cooler.
- Do A/B testing with different photo styles and angles to see which ones get the most sales.
- Launch campaigns that encourage customers to share their own photos with your products to boost authenticity.
- Add detailed zoom features so people can check out product details closely, helping to cut down on returns.
- Use high-quality images in your emails to increase click-through rates and keep people engaged.
Impact of Photo Quality on Conversion Rates & Return Rate
High-quality product photos had a 94% higher conversion rate than low-quality photos.
Pages featuring 360-degree product images saw a 22% boost in overall conversions and a 35% rise in add-to-cart rates.
Sources: (Indeed, Under Standing Ecommerce)
đź’ˇTakeaways:
- High-quality photos don’t just boost conversions—they make your products look way more premium and your brand more trustworthy.
- Use 360-degree views to help customers feel more confident about their purchase, leading to fewer hesitations and higher satisfaction.
- Make sure your product descriptions and images are spot-on to cut down on returns, build trust, and save on shipping costs.
- Integrate AR so customers can see your products in their own space, which can seriously reduce return rates and boost satisfaction.
- Listen to customer feedback to keep improving your product images, making the shopping experience more reliable and keeping customers coming back.
