14 Tiktok Shop Statistics and Shopping: A Must Know in 2024

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TikTok’s influence on shopping habits is becoming more evident. 58.2% of TikTok users said they used the platform for shopping inspiration.

The evolution is clear: while in 2022 only 9.6% of users made purchases through TikTok, that number is predicted to jump to 33.3% in 2023. Moreover, 49% of its users admit that TikTok plays a role in shaping their purchasing choices.

Let me share the most crucial TikTok shop statistics and TikTok shopping trends you should be aware of right away. 🎵🛍️📊

Tiktok Shop Statistics: The Key Data

33.3% of TikTok users will make purchases via the platform in 2023, up from 9.6% in 2022, and by 2026, that number will jump to 39.9%.
TikTok accounts for 30% to 40% of the 80% increase in offline sales from their digital marketing efforts for some brands.
78% of small business owners reported that TikTok ads have a positive ROI.
Consumer spending on TikTok has surpassed $2.5 billion globally.
TikTok plans to generate up to $20 billion in merchandise sales through TikTok Shop this year, up from $4.4 billion last year.
78% of small businesses say TikTok ads drive profits.
55% of TikTok users had actually made a purchase after seeing a brand or product on the platform.
50% of TikTok users have bought something after watching a TikTok Live.
49% of TikTok users say the platform helped them make purchasing decisions.

Tiktok Shopping Trends

58.2% of TikTok users said they used the platform for shopping inspiration.
39.1% Tiktok users actively look for products to shop in my feeds, stores, etc.
48% use Tiktok for information gathering on product purchases.
45% of Tiktok users shop based on paid influencer recommendations.
55% of TikTok users had actually made a purchase after seeing a brand or product on the platform

Sources:

How Do TikTok Shoppers Worldwide Shop on TikTok? (% of respondents, Jan 2022) | EMARKETER
TikTok is driving an offline lift in sales for some brands. | Modern Retail
78% of Small Businesses Say TikTok Ads Drive Profits—Majority Within 6 Months | Business Wire
Consumer spending on TikTok has surpassed $2.5 billion globally. #tikt… | TikTok
TikTok Shop Emerges as Amazon Rival, Powered by Indonesian Boom. | Bloomberg
Student Beans
Growing your community with TikTok LIVE. | TikTok For Business Blog
Nearly Half of TikTokers Purchase From Brands on the App. | Adweek
Shopping behavior on TikTok 2022 | Statista
27 TikTok Stats Marketers Need to Know in 2024 | Sprout Social