29+ TikTok Statistics: How Many Businesses Are on TikTok in 2024?

TikTok has become a key platform where businesses connect with audiences and boost sales through creative content. 

But just how much impact does TikTok have on business growth and consumer behavior? 

With that in mind, I’ll cover some important TikTok statistics that reveal how businesses use TikTok and what these numbers say about its influence on marketing and sales.

TikTok Statistics For Buisness: Key Numbers

• There are 7 million businesses on TikTok in US.
• There are about 225,000 business brands on TikTok.
• In 2023, TikTok generated $14.7 billion for small and medium-sized businesses (SMBs), with an additional $24.2 billion in total economic activity.
• More than half of business owners (54%) use TikTok to promote their business, posting an average of 9 times per month.
• 39% of SMBs say TikTok is critical to their businesses’ existence.
• On average, businesses allocate 15% of their marketing budgets to TikTok.
• More than half of business owners (54%) use TikTok to promote their business, posting an average of 9 times per month.
• A 2021 study found that 49% of TikTok users purchased products or services after seeing them promoted on the platform.
• Approximately 50% of TikTok users have made a purchase after watching a TikTok Live.

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Sources: (Oxford Economics Reports, 2024 Adobe Survey, Business Wire, Wikipedia, UMICH)

Impact of TikTok on the US Economy and Small Business Growth

• 224,000 jobs were supported by SMBs use of TikTok as a platform to grow and expand their business.
• SMBs use of TikTok as an advertising and marketing platform supported a total of $5.3 billion in taxes to the US government in 2023.
• TikTok’s US operations themselves supported an additional $8.5 billion contribution to the GDP, $2 billion in taxes, and 59,000 jobs across the US economy in 2023.

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Sources: (Oxford Economics Reports)

TikTok Demographic Statistics

• Globally, as of July 2024, 25% of TikTok’s active users are aged 18-24, and 30% are aged 25-34. (Backlinko)
• In the United States, 55% of weekly TikTok users are female, while 45% are male. (Backlinko)
• As of April 2024, Indonesia had the largest TikTok audience, with almost 127.5 million users, followed by the United States with around 121.5 million users. (TheSocialShepherd)
• In the U.S., 56% of adults aged 18 to 34 use TikTok. (Pew Research Center)
• As of July 2024, approximately 16% of TikTok’s global audience were women aged 18 to 24 years, while male users of the same age formed approximately 19% of the platform’s audience. (Statista)

Tiktok User

TikTok Users At Glance	#Numbers of Users
Tiktok Total Users	1.39 Billion
Tiktok Daily Active Users	600 Million
Tiktok Monthly Active Users	1 Billion

TikTok Users By Country in 2024