74+ AI Statistics For Marketers & Businesses in 2024

AI is changing the game across various sectors, including marketing, ecommerce, cybersecurity, and manufacturing.

But just how big is its impact on modern businesses?

With that in mind, we’ll cover a range of AI statistics that highlight its impact and future potential for marketers and enterprises.

AI Statistics: Key Numbers

As of 2024, an estimated 35% of businesses use AI.
By 2030, AI is expected to contribute $15.7 trillion to the global economy.
The AI market is expected to surpass $826 billion by 2030.
51% of e-commerce businesses employ AI.
85 million jobs will be lost to automation worldwide by 2025.
AI is projected to create around 97 million new jobs by 2025.
AI in sales helped companies get 50% more leads.

Source: (Gartner, Valuer, TextCortext, World Economic Forum )

AI Market Size

The AI market is booming and changing fast, showing how it’s impacting different areas. Check out these key stats to see how much it’s growing:

The AI market grew to over $184 billion in 2024, up nearly $50 billion from 2023.
The AI market is expected to surpass $826 billion by 2030.
The AI market is expected to experience a remarkable compound annual growth rate (CAGR) of 33.2% from 2021 to 2028.
The global AI software market is expected to reach an impressive $126 billion by 2025.
The AI market for cybersecurity is projected to reach a staggering $38.2 billion by 2026.
The AI market for customer service is expected to reach an impressive $24.6 billion by 2026.
The AI market for autonomous vehicles is set to soar to a remarkable $54.23 billion by 2026.

Sources: (Statista)

AI Adoption Statistics

AI adoption is rapidly increasing across businesses worldwide, transforming operations and strategies. Here’s a look at some key stats showing how AI is making its mark:

Currently, 35% of businesses report using AI in their operations.
42% of businesses say they are experimenting with AI.
37% of businesses are creating an AI strategy.
The global artificial intelligence market was worth USD 136.55 billion in 2022 and is expected to grow 37.3% from 2023 to 2030.
Due to the Covid crisis, 52% of companies accelerated AI adoption.
56% of businesses use AI in at least one function, up from 50% in 2020.

Source: (Global AI Adoption Index 2022, Grand View Research, PWC, The state of AI by Mckensy)

AI in the Workplace Statistics

AI is transforming the job market, with automation set to impact millions of workers worldwide. Here are some key statistics that show just how big this shift will be:

81% of employees believe AI improves their job performance.
56% of office workers report using AI as part of their regular job duties.
89% believe AI could support them in up to half of their everyday work activities.
61% reported that AI made their workdays more productive and efficient.
49% thought AI enhanced their ability to make decisions.
51% think that using AI at work helps them strike a better work-life balance.

Source: (World Economic Forum, PWC, Brooking Institution,PWC, The Register)

AI in Cybersecurity Statistics

AI is transforming cybersecurity, making it crucial for detecting threats, predicting attacks, and responding effectively. Check out these key stats on how businesses are using AI to stay secure:

51% of businesses use AI primarily for threat detection, 34% heavily for prediction, and 18% for response.
62% of enterprises have fully implemented AI for cybersecurity or are exploring additional uses.
Today, 71% of organizations spend more on AI and machine learning for cybersecurity than two years ago.
The market for artificial intelligence in cybersecurity is expected to reach USD 133.8 billion by 2030, driven by an increase in the number of cyber attacks.
As of 2027, the global market for AI cybersecurity technologies is expected to grow at a compound annual growth rate of 23.6%.
AI is used for security by more than 80% of telecommunications companies.

Source: (GlobeNewsWire, Oracle, Webroot, Meticulous research, Capgemini)

AI in Sales Statistics

AI is totally changing the game in sales, bringing in huge benefits. The following statistics highlight how AI has proven its value in various aspects of sales operations, from lead generation to cost reduction:

AI in sales helped companies get 50% more leads.
Implementing AI in sales slashed call time by 60-70%.
AI in sales helped companies cut costs by 40-60%.
79% of survey respondents believe AI in marketing and sales has increased revenue.
AI in sales improves customer service analytics and segmentation.
57% of successful firms use AI.
At 11 CARG, the sales market for AI is expected to reach 4 billion by 2027.

Sources: (HBR, McKinsey & Company-1, GlobeNewsWire)

AI in Market Research

AI is changing the game in market research, making it faster and smarter. Check out these stats:

80% believe AI will have a positive impact on market research.
AI is viewed as an opportunity by 93% of researchers and a threat by 7%.
63% believe AI will take over data analysis within the next ten years.

Sources: (Qualtrics, qualtrics.)

AI in Manufacturing Statistics

Manufacturing is becoming faster and more efficient with AI. Here are some key stats showing how AI is being used and its future potential in the industry:

According to the manufacturers, implementing AI reduces production time by 50%.
On a global scale, 64% of manufacturers use AI in their operations.
The Artificial Intelligence in Manufacturing Market was valued at USD 1.82 billion in 2019 and is expected to grow at a CAGR of 24.2% to USD 9.89 billion by 2027.
23 percent of manufacturers polled believe they lack the talent to properly leverage AI.
AI technologies are anticipated to increase production by at least 40% by 2035.
A survey on AI adoption in manufacturing by Deloitte found that 93% of businesses think AI will be a key technology to spur growth and innovation in the industry.
Quality control is cited as the most significant application of artificial intelligence (59 percent).

Sources:(Fortune Business Insights, Deloitte, MIT Technology Review Insights, Google).

AI in Supply Chain Statistics

AI in the supply chain is transforming efficiency and accuracy. Key benefits and statistics include:

AI in the supply chain can cut prediction errors by 20 to 50%.
Implementing AI can reduce sales losses by 65%.
AI can reduce overstocking of inventories by 20–50%.
Early AI adopters in supply chain management reported 15% lower logistics costs, 35% higher inventory levels, and 65% higher service levels.
By 2028, the market for AI in supply chains is expected to reach USD 20 billion and grow at a CAGR of 20.5%.

Sources: (McKinsey, BlueWeave Consulting and Research)