42 Crucial Customer Loyalty Statistics: A Must-Know in 2025

X Facebook LinkedIn Copy

Customer loyalty is a key driver of business success that impacts revenue and growth. But just how much does the loyalty of customers affect a business’s performance?

With that in mind, I’ll cover customer loyalty statistics that illustrate the impact of customer loyalty on companies.

Customer Loyalty Statistics: The Key Data

Loyal customers spend 43% more money at businesses to which they are loyal.
Companies leading in loyalty experience approximately 2.5 times faster revenue growth than others in their industries.
Members of loyalty programs generate 12-18% more revenue growth per year than nonmembers.

52% of customers go out of their way to buy from brands to which they are loyal.
Customers who are loyal are 5x more likely to repurchase, 5x more likely to forgive, 4x more likely to refer, and 7x more likely to try a new offering.
Existing customers generate 65% of a company’s revenue.
After a negative experience, loyal customers are 46% more likely to continue purchasing from a brand.
75% of consumers will like a brand more if there is a loyalty program.
88% of customers say it takes at least three purchases to become loyal to a brand.
77% of shoppers say they have been loyal to the same brand for 10 years or more.

To learn more about customer loyalty in detail, we would recommend you take a look at our loyalty program statistics resource page that reveal the impact of loyalty programs on business performance and brand loyalty statistics that offer insight into how brand loyalty affects spending, retention, and recommendations. Also customer retention statistics that are crucial to note immediately.

Sources:

Brand Loyalty Statistics You Should Know | NerdWallet
Are You Undervaluing Your Customers? | HBR
Members of Customer Loyalty Programs Generate Significantly More Revenue for Retailers Than Do Non-Members, Accenture Research Finds | Accenture
The Zendesk Customer Experience Trends Report 2020 | Zendesk
Why loyalty and trust are not the same thing | Rachel Botsman
The Age of the Customer: Focus on Retention | Dun & Bradstreet
Insights | KPMG
75% of Consumers Say Customer Experience Impacts Brand Loyalty, Merkle Report Finds | PR Newswire
How to influence customer loyalty with your existing customer data | CustomerThink
What Is Brand Loyalty? A Guide To Customer Retention | Digital Silk
Chart Source: Statista

Loyalty Program Statistics

90% of companies have some type of loyalty program.
Loyalty programs can boost customer retention rates by up to 25%.
Top Loyalty programs can increase sales by 15-25% per year.
Businesses that offer loyalty programs see a 20% increase in customer visits.

Data source from: Statista

Customers who participate in loyalty programs spend 20% more.
Loyalty program members generate 12-18% more revenue growth per year than non-members.
Loyalty program members are 59% more likely to choose a brand over a competitor.
Members of loyalty programs are 43% more likely to buy weekly.
Members of loyalty programs are 62% more likely to spend more money on a brand.
Loyalty programs encourage 81% of customers to continue purchasing from a brand.

If you like this loyalty program statistics page, then I would recommend reading our customer loyalty statistics page, which gives insight into the impact of customer loyalty on business. Also, we would recommend reading our restaurant loyalty program statistics and hotel loyalty program statistics if you want to learn more details on specific loyalty programs impact on specific industries.

Source

Loyalty programs can help increase customer retention rates by up to 25%. | Linkedin
Forbes
Next in loyalty: Eight levers to turn customers into fans | McKinsey
Study Shows Loyalty Programs Increase Purchases by 20% | Clover Blog
How paid loyalty programs can help bring consumers back | McKinsey
Redefining Loyalty Programs: The Intersection of AI, Big Data, and Customer Experience | Linkedin
How rewarding your customers increases profits: 5 research-based facts on loyalty programs | Mirasvit
Exploding Topics
Insights | KPMG

Customer Loyalty Impact on Business Statistics

Loyal customers spend 43% more at businesses they are loyal to.
Companies leading in loyalty experience approximately 2.5 times faster revenue growth than others in their industries.
Members of loyalty programs generate 12-18% more revenue growth per year than non-members.
84% of companies that work to improve their customer experience report an increase in their revenue. (Paylode)
Nearly 80% of American consumers stated that loyalty programs influenced their likelihood to continue doing business with a brand. (Statista)
86% of customers are willing to pay more for a better customer experience. (SurveySparrow)
66% of customers will switch brands if they feel unappreciated. (SurveySparrow)
72% of customers across the globe feel a sense of loyalty towards one or more brands. (Stamp Me)

Brand Loyalty Statistics

Companies with strong brand loyalty grow revenue 2.5 times faster than their peers in their industry.
Customers who are loyal spend 67% more on products and services than new customers.
The majority of customers (54.7%) are loyal to 1 to 5 brands.
Loyal customers buy 90% more often than new customers.
57% of customers will abandon a brand if it does not respond to negative reviews.
77% of consumers have been loyal to at least one brand for 10 years or more.
89% of customers say they will stick with a brand if they share similar values.
81% of consumers desire to develop a relationship with a brand.
After one positive experience, 77% of customers will recommend a brand to another.

Millennial Brand Loyalty Statistics

Millennials are the most brand-loyal, with 50.5% strongly or quite loyal to their favorite brands.
The majority of Millennials (75%) have higher brand loyalty and are more likely to do business with brands to which they are loyal.
81% of millennials say that joining a loyalty program increased their spending with that brand.
62% of Millennials prefer brands that interact with customers directly on social media.
60% of millennials have had long-term relationships with specific brands.
73% of millennial shoppers enrolled in a loyalty program to receive holiday season benefits and rewards.

Sources: (Medium, Market Splash, Eventige, Inc, Inmoment, Retail Customer Experience.)

Gen Z Brand Loyalty Statistics

46 percent of Gen Z say they have a strong connection or loyalty to a brand.
Nearly 60% of US Gen Z online shoppers said they lost brand loyalty since the crisis in 2021.
77% of Gen Z adults say they try new brands.
52% of Gen Z are more likely to take part in a loyalty program this year than they were last year.

Sources: (National Retail Federation, Statista, Morning Consult, Sailthru.)

53% of Americans who follow brands on social media are more likely to buy from them.
90% of people buy from brands they follow on social media
62% of millennials say they are more likely to become loyal customers if a brand engages them on social networks.

Sources: (My Total Retail, Emarsys, Yotpo, Signal, Pwc, Fortunly, Pr Newswire, Merkle, Inmoment, Convince And Convert.)