9+ Branding Statistics: A Must Know For Marketers in 2024

ByYaqub M. (CBC) Updated on
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Branding shapes how people see a business and influences their decisions. But just how much does branding affect customer loyalty and business growth? 

With that in mind, I’ll cover branding statistics that show how trust, design, and consistency impact consumer behavior and why strong branding can lead to better engagement and higher revenue.

Branding Statistics: Key Numbers

  • Brand consistency can boost revenue by up to 23%.
  • Customers who feel connected to a brand are 52% more valuable to a business than those who don’t.
  • With good branding, hiring and training costs can go down by up to 50%.
  • 46% of people are willing to pay more for goods and services from brands they trust.
  • Color can increase brand recognition by up to 80%.
  • 77% of marketing executives believe branding is critical to growth.
  • 83% of marketers believe that authenticity is important to their brands.
  • 48% of consumers become brand loyal after their first purchase or experience.
  • 71% of consumers are more likely to buy from a social media-followed brand.
  • Each year, more than 30,000 new consumer products are launched.

How Many Brands Are there in the World

Research from Nielsen Media, listed over 500,000 (half a million) brands in the world with more than 2000 product categories. This number is always changing as businesses come and go. It’s difficult to estimate an exact number because of all the different types of brands there are (local, national, international, etc.). But this gives you a general idea.

Source:

  1. Retire Right With These 6 Billionaire Stocks That Pay Dividends Monthly | Forbes
  2. The New Science of Customer Emotions | Harvard Business Review
  3. The Ultimate List of Employer Brand Statistics For Hiring Managers, HR Professionals, and Recruiters | LinkedIn
  4. 2024 Digital Consumer Report Shows Consumer Behavior Trends | Salsify
  5. 10 Marketing, Web Design & Branding Statistics To Help You Prioritize Business Growth Initiatives | Forbes
  6. 50+ Branding Statistics You’ll Want to Know for 2025 | WebFX
  7. Bridging the Gap: Consumer & Marketing Perspectives on Content in the Digital Age | Nosto
  8. Telia Agency
  9. How social media influence 71% consumer buying decisions | Search Engine Watch

I am Founder of BusinessDIT, SEO Consultant, Certified Business Consultant by USIDHR and BA from the City University of New York. I bring a four-year experience of boosting online presence. My passion lies in empowering small businesses to excel in the digital arena.