10+ Crucial Customer Loyalty Statistics: A Must-Know in 2024

Customer loyalty is a key driver of business success that impacts revenue and growth. 

But just how much does the loyalty of customers affect a business’s performance? 

With that in mind, we’ll cover customer loyalty statistics that illustrate the impact of customer loyalty on companies.

Customer Loyalty Statistics: The Key Data

• Loyal customers spend 43% more money at businesses to which they are loyal.
• Companies leading in loyalty experience approximately 2.5 times faster revenue growth than others in their industries.
• Members of loyalty programs generate 12-18% more revenue growth per year than nonmembers.
• 52% of customers go out of their way to buy from brands to which they are loyal.
• Customers who are loyal are 5x more likely to repurchase, 5x more likely to forgive, 4x more likely to refer, and 7x more likely to try a new offering.
• Existing customers generate 65% of a company’s revenue.
•  After a negative experience, loyal customers are 46% more likely to continue purchasing from a brand.
• 75% of consumers will like a brand more if there is a loyalty program.
• 88% of customers say it takes at least three purchases to become loyal to a brand.
• 77% of shoppers say they have been loyal to the same brand for 10 years or more.

Sources: (Nerd Wallet, Hbr, News Room, Zen Desk, Rachel Botsman, Dnb, Kpmg, Pr Newswire, Customer Think, Digital Silk.)

To learn more about customer loyalty in detail, we would recommend you take a look at our loyalty program statistics resource page that reveal the impact of loyalty programs on business performance and brand loyalty statistics that offer insight into how brand loyalty affects spending, retention, and recommendations. Also customer retention statistics that are crucial to note immediately.

Sources:

1. Brand Loyalty Statistics You Should Know | NerdWallet
2. Are You Undervaluing Your Customers? | HBR
3. Members of Customer Loyalty Programs Generate Significantly More Revenue for Retailers Than Do Non-Members, Accenture Research Finds | Accenture
4. The Zendesk Customer Experience Trends Report 2020 | Zendesk
5. Why loyalty and trust are not the same thing | Rachel Botsman
6. The Age of the Customer: Focus on Retention | Dun & Bradstreet
7. Insights | KPMG
8. 75% of Consumers Say Customer Experience Impacts Brand Loyalty, Merkle Report Finds | PR Newswire
9. How to influence customer loyalty with your existing customer data | CustomerThink
10. What Is Brand Loyalty? A Guide To Customer Retention | Digital Silk