9 Customer Segmentation Statistics: A Must-Know in 2024

Customer segmentation allows businesses to tailor their marketing to specific groups that lead to higher engagement and more revenue. 

But just how significant is segmentation in influencing business success and customer relationships? 

With that in mind, we’ll cover vital customer segmentation statistics that reveal how segmentation drives revenue and customer engagement.

Customer Segmentation Statistics: The Key Data

• 10% to 15% more revenue is generated by businesses that tailor their offerings to customer segments than by those that do not.
• Email segmentation results in a 33% increase in customer lifetime value.
• Segmented campaigns can result in a 760% increase in revenue.
• Email campaigns that are segmented and well-targeted generate a 77% return on investment (ROI).
• Up to a 50% increase in conversion rate can be achieved through segmentation.
• 39% of email marketers who segment their lists report higher open rates.
• 24% of email marketers who use list segmentation report an increase in sales leads.
• Customers’ challenges and concerns are 60% more likely to be understood by companies that segment their customers.
• Companies that segment their customers are 130% more likely to know their customers’ motivations.
• 78% of marketers believe that subscriber segmentation is the most effective email marketing strategy.

Sources:

1. Customer Segmentation 101. | Business News Daily
2. What Is Email Segmentation? 10 Strategies To Boost Your Conversion Rate | Mailjet
3. How to Achieve a 760% Increase in Revenue with Marketing | Strategic Vantage
4. NotifyVisitors
5. Guide to Segmentation in Marketing for the Evolving Marketer | Campaign Monitor
6. 77% of email marketing ROI comes from segmented, targeted campaigns., Eugene McCormick. | Passle
7. Power of Market Segmentation: One-Size-Fits-All is a Thing of the Past. | Clootrack
8. Skillademia
9. What is Customer Segmentation? Examples and Methods. | Hanover Research