38 Eco-Friendly Consumers Statistics: A Must Know in 2024

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Interest in eco-friendly products is on the rise. In just five years, global online searches for sustainable goods have jumped by 71%.

Additionally, 72% of consumers say they purchase more green products now than they did half a decade ago. It’s also worth noting that products labeled as sustainable are seeing much faster growth, growing 2.7X quicker than those that aren’t.

To give you a clearer picture, I’ve compiled some of the most important eco-friendly consumer statistics to better understand the current state of eco-friendly consumers. 🌿

Eco-Friendly Consumers Statistics and Trends: Key Numbers

72% of consumers said they buy more eco-friendly products than five years ago.
Global online searches for sustainable goods have increased 71% in five years.
55% of consumers are willing to pay more for eco-friendly brands.
Products marketed as sustainable grew 2.7X faster than products not marketed as sustainable.
77% of businesses indicate sustainability leads to increases in customer loyalty.
63% say sustainability boosts brand revenue.
66% of shoppers are now looking for eco-friendly brands.
75% of US consumers care about products environmental impacts.
In recent years, 85% of consumers have become “greener” in their purchasing habits.
79% of consumers are changing their purchasing habits to reflect their sense of social responsibility.
50% of global consumers say they have become more eco-friendly in the past six months, according to a 2021 PwC survey
55% of consumers are willing to pay more for eco-friendly brands.
34% of consumers consider the environmental impact of their purchasing decisions.
62% of consumers are willing to change their purchasing habits to help reduce environmental impact.
22% of consumers say they have made major changes to be more environmentally friendly.
66% of consumers worldwide say they’re willing to pay more for sustainable brands.
73% of Millennials are willing to pay more for sustainable offerings.
45% of consumers are willing to buy more from companies that they believe care about the environment.
92% of customers are more likely to trust a brand that is environmentally or socially conscious.
53% of Consumers are prepared to spend extra for product packaging that is environmentally friendly, according to a recent survey.
81% of people throughout the world expect businesses to be environmentally conscious in all of their advertising and marketing activities.
52% of consumers want brands to create products with less packaging.

Sources: (Sustainable Brands, BusinessNewsDaily, PWC, LendingTree, Google)

Consumer Sustainability Trends

60% of the consumers globally rated sustainability as an important purchasing factor and in the US that number is above the global average at 61%.

Consumer demand for sustainable products

52% of consumers want brands to create products with less packaging.
1/3 of consumers are willing to pay a premium for sustainable products.
77% of Americans are concerned about the environmental impact of products they buy.

Eco-friendly Consumer Trend Statistics

455 of shoppers wanted to find eco-friendly or environmentally responsible brands.
57% of consumers are willing to change their purchasing habits to help reduce negative environmental impact.

Environmentally Conscious Consumers Statistics Canada

62 percent of Canadians are ready to pay more for packaging that originates from a more environmentally friendly environment according to the Asiapulpaper survey.
74% of Canadians consider sustainability an important factor when making purchases.
Canadians sustainability purchasing decisions relate to Food(63%), Retails goods(56%), and office goods(53%).
97% engaged in some form of sustainable activity such as recycling(90%), reusable shopping bags(79%), and many other activities.
Up to 42% of Canadians now avoid plastic and buy products with less packaging whenever possible. (PWC Research Report 2019)
38% are looking for products with environmentally friendly packaging.
90% of Canadians think science should be followed to make the world more sustainable. (Newire)
63% of Canadians say the COVID-19 outbreak has made them more eco-friendly. (Newire)

Environmentally Conscious Consumers Statistics UK

45% of UK consumers want to buy eco-friendly products. (GWI)
68% of online consumers in the U.S. and UK would or might stop using a brand because of poor or misleading CSR(Corporate Social Responsibility).
Only 5% of buyers don’t care if the things they buy are eco-friendly or sustainable.
41% of consumers value eco-friendly and sustainable items.
84% believe a poor environmental track record brands would or might make them quit buying. (CSR Report)
64% of people state plastic pollution as their number #1 environmental concern (GWI)

Environmentally Conscious Consumers Statistics Australia

Australian consumers are more likely than other consumers to purchase ethical and environmentally friendly products.
85 percent of consumers want retailers and brands to be more transparent about the sustainability of their products.
40% of consumers believe a company’s social and environmental efforts are very or extremely important when purchasing products or services.

38 Eco-Friendly Consumers Statistics & Trends: A Must Know in 2024