10+ Gen X Statistics & Trends Businesses Must Know

Generation X accounts for 31% of total income in the United States.

But just how much do we know about their preferences and behaviors?

With that in mind, we’ll cover gen x statistics that reveal their online habits, purchasing trends, and brand interactions that marketer need to know.

Gen X Statistics: Key Facts For marketer

72% of Generation Xers use the internet to research businesses.
Generation X accounts for 31% of total income in the United States.
54% of Gen Xers feel brands and marketers ignore them.
95% of Generation X uses Facebook, 46% use Instagram, and 25% use Twitter.
In the last year, 64% of Gen X consumers made a purchase after receiving an email.
82% of Generation Xers are more likely to buy from a company they can trust with their data.
80% of Generation X prefer email marketing as a communication channel.
1/3 of Generation Xers believe businesses should take a stand on social issues.
90% of Generation X prefer to do their grocery shopping in-store.
42% of Gen Xers purchased a product because it was manufactured by a small business.

Sources: (Revlocal, Forbes, PR Daily, Market Splash, Sailthru, HubSpot.)

Gen X Online Shopping Habits

Gen X has a total purchasing power of $357 billion.
43% of Gen X consumers shop online.
51% of Gen Xers have purchased an item through social media.
Roughly, 66% of Gen Xers say they use their mobile phones most for online shopping.
40% of Gen X consumers discovered new products through online searches in the last three months.
Gen Xers make nearly 19 online purchases per year on average.
22% of Generation X shoppers purchase groceries online.
53% of Gen Xers prefer big-box retailers such as Amazon.
29% of Gen Xers buy beauty and electronics online.
On average, Gen Xers spend 37.4 hours per month online.

Sources: (Hubspot, Fisglobal, MarketingCharts, EMarketer, )