The Ultimate Digital Marketing Statistics: Must-Know in 2024

Digital marketing is now a key strategy for businesses looking to expand their reach and improve performance in the competitive marketplace. 

But just how impactful are these digital strategies in delivering return on investment? 

With that in mind, we’ll cover digital marketing statistics that reveal their remarkable effectiveness and how they contribute to business growth.

Note: To learn more about digital marketing, we have created an individual statistics resource that you can check out by clicking on the link below. We have only included the most important digital marketing ROI data.

Digital Marketing ROI Statistics: Key Numbers

• The average ROI for email marketing is 4,200%.
• PPC Returns $2 for every $1 spent, resulting in a 200% ROI.
• SEO Has an average ROI of 2,200%.
• Online PR Has an ROI of 335%.
• Affiliate Marketing Has an ROI of 227%.
• A good marketing ROI is a 5:1 ratio.
• 49% of businesses say organic search provides the best marketing ROI.
• By 2026, digital advertising spending is expected to reach $876 billion USD.
• 80% of marketers measure social-media success by engagement, and 56% by website traffic.
• 88% of marketers are satisfied with the ROI of video marketing.

Check out all other digital marketing resources below.

Sources:

1. Email Marketing for 4200% ROI | Marketing Monk
2. Is PPC Worth It? Exploring the Value of Pay-Per-Click Ads – Br|ndWell
3. How to Calculate Content Marketing ROI | ClearVoice
4. What is Marketing ROI? What is the formula and why it is important | AlexanderJarvis
5. What is Marketing ROI? | Oracle
6. First Page Sage
7. The ROI of SEO & Ranking in Google Search | LinkedIn
8. Digital ad spend worldwide 2027 | Statista
9. Social Media Marketing and Its Various Aspects | by Katalesanket | Medium
10. The Value of a Video – Helpful Video Marketing Statistics | by Explainly. | LinkedIn