10 Product Launch Statistics & Trends: A Must-Know in 2024

Launching a new product is a challenging endeavor that many companies undertake each year with high hopes. 

But just how often do these new products succeed without falling short? 

With that in mind, I’ll cover product launch statistics that reveal the success rates and challenges of product launches.

Product Launch Statistics: Key Facts

• Each year, more than 30,000 new consumer products are launched.
• 95% of new products fail.
• A product launch can cost anywhere from $10,000 to more than $10 million.
• Only 40% of products developed by companies survive on the market. 
• 1 out of 5 consumers buys new products immediately after they are launched.
• 77% of buyers prefer different content at different stages of the product research process.
• 75% of consumer packaged goods and retail products fail to earn even $7.5 million in their first year.
• A total of 64% of consumers believe that effective new brand innovation can play a critical role in improving society.
• Only 3% of newly launched goods sell for more than $50 million in their first year.
• Only 55% of all product launches take place on time. 

Source:

1. Clay Christensen’s Milkshake Marketing | Harvard Business School
2. Why 95% of new products miss the mark (and how yours can avoid the same fate) | Professional Programs
3. Product Launch Checklist: How to Launch a Product, According to Experts | HubSpot
4. 34 Product Statistics and Trends for Product Teams and PMs | UserGuiding
5. 3 Stats That Will Change Your Product Marketing Strategy | Upland Software
6. Solved Read the case carefully and answer all questions |  Chegg
7. Top Product Launch Statistics for 2022 | SaaSworthy
8. Biggest Product Flops in History: Fire Phone, Virtual Boy, and More | Business Insider
9. Gartner Survey Finds That 45% of Product Launches Are Delayed by at Least One Month | Gartner