Powerful Shopping Local Statistics:The Latest Data
In 2023, local shopping has become more significant than ever, with shoppers anticipated to spend a whopping $6.04 trillion in local stores.
This surge in local shopping comes as no surprise, given that 97% of consumers now turn to the internet to search for a nearby business. Furthermore, more than half, specifically 54.81% of Americans, make it a point to support their local stores at least once a month.
Let me share the most crucial local shopping statistics you should be aware of right away. 📊🛍️📍
Shopping Local Statistics: The Key Data
- 54.81% of Americans shop locally at least once a month.
- In 2023, shoppers are expected to spend $6.04 trillion in local stores.
- Small businesses generate $68 in local economic return for every $100 spent with them.
- The average person shops locally 213 times per year, or once every 1.7 days.
- 82% of consumers say they would spend more money to support local businesses.
- Dollars spent at independent businesses can recirculate 6 to 15 times in the local economy.
- Small businesses give 250% more to community causes than large businesses.
- 70% of consumers shop locally to boost the economy.
- 57% of Americans say they shop locally to keep money in their community.
- 97% of consumers search online for a local business.
- 28 percent of shoppers buy locally for better service, and 19 percent to support local nonprofits.
- 61% prefer to shop nearby because of the unique product selection.
Sources: (Redegg Marketing, Intuit, Business Journal Daily, Facebook, LinkedIn, United States Chamber of Commerce, Search Engine Journal, Smallbiztrends)
Lear more: Retail Statistics
Statistics on Consumer Preferences for Local Shopping
- 55% of consumers shopped local in-store.
- 15% of consumers shopped local online.
- 30% of consumers did not shop local
Source: Intuit’s Buying Local Statistics
Frequency of Shopping Locally Staistics
- 91% of consumers shop at local small businesses at least once a week.
- 47% of consumers shop at local small businesses 2-4 times a week.
- 1.7% of consumers shop at local small businesses 4 or more times per week.
- 33.2% of people shop locally on a monthly basis.
- 9% of people buy from local businesses annually.
Source: (Statista, SerpWatch)
The Importance of Buying Local Statistics
why is it important to shop local
- $68 stays in your community when you spend $100 at a local business.
- $32 leaves the local economy when you spend $100 at a non-local business.
- Buying local keeps 4X times more money in the economy compared to shopping at chains.
- Local businesses donate 250% more to local sports teams, charities, and events than big corporations.
Source: Andersonville Study
Top Reasons Consumers Prefer Buying from Local Businesses
- 80% of people buy from local businesses to support their community.
- 40% of people buy from local businesses because they think they offer better service.
- 30% of people buy from local businesses because they think they offer better products.
- 25% of people prefer local businesses because they like the convenience of local delivery or accessibility.
Sources: (ZypMedia)
Top Incentives That Attract Consumers to Shop Local Businesses
- 50% of customers would shop locally if businesses offered discounts.
- 55% of consumers would shop locally if shipping was free.
- 30% of consumers would shop locally if businesses supported the community.
- 20% of customers would shop more locally if businesses offered a free gift with purchase.
- 45% of consumers would shop locally if businesses offered contactless delivery/pickup.
- 25% would shop locally if businesses offered gift cards for future purchases.
Source: ZypMedia
