50+ Small Business Social Media Statistics To Know in 2024
Social media is a powerhouse for small businesses, providing amazing chances to grow and connect with customers.
The right moves can turn your followers into dedicated fans, boosting sales and brand awareness. But how powerful is social media really for small businesses?
With that in mind, we’ll dive into 50+ key small business social media statistics and numbers that show its impact and potential for your business.
Small Business Social Media Statistics: Key Numbers
- On average, 93.79% of businesses use social media.
- 77% of small businesses in the U.S. use social media for essential functions like sales, marketing, and customer service.
- 71% of small and medium-sized businesses use social media to market themselves.
- 59% of small businesses utilize social media mainly for customer service and communication.
- 44% of small businesses leverage social media to boost brand awareness.
- 41% of small businesses use social media to drive revenue.
- 81% of small businesses incorporate Facebook into their social media strategies.
- 83% of small businesses post on social media several times a week.
- 48% of SMEs who use social media say it is critical to their business’ survival.
- 87% of small business owners report that social media has aided their business.
Sources: (BusinessDIT, Score, GetApp, Vocus and Duct Tape Marketing Survey)
Social Media Users by Platform That Businesses Must Know
| Social Media Platform | Total Users | Monthly Active Users | Daily Active Users |
| Tiktok | 1.39 Billion | 1 Billion | 600 Million |
| Youtube | 122 million | ||
| 141.75 million | |||
| 2 billion daily active | |||
| 237.8 million | |||
| 2 billion | |||
| Zoom | 350 million | ||
| 433 million | 80.5 million | ||
| 2.9 billion | 1.9 billion | ||
| 48 million (US data) | 36 million |
Note: To learn more about how people use social media, we would suggest you check out our average time spent on social media platforms to get a better understanding of which platforms are popular and effective for marketing.
What Percentage of Businesses Use Social Media?
On average, 93.79% of businesses use social media according to the published data we collected from Statista, Entrepreneur, NealChaffer, Truelist, and Adweek. The most popular social media platforms for businesses are Facebook, Facebook Messenger, Instagram, Pinterest, Snapchat, Youtube, and others.
03.
Small Business Social Media Marketing Statistics
Small businesses are really seeing the power of social media marketing. These stats show just how essential social media is for growing their business and connecting with customers. From where they’re spending their money to which platforms they’re using, it’s clear social media is a game-changer. Check out these key stats:
- 70% of small businesses invest in social media advertising.
- 71% of SMBs use social media to market themselves.
Upto 30% of small business’ ad budgets go to social media ads.
- 70% of small businesses use Facebook for advertising, followed by 54% on YouTube and 52% on Instagram.
- 90% of marketing pros say social media has boosted their business exposure.
- 75% of marketers says social media has driven more traffic to their businesses.
Sources: (PRnewswire, Hootsuite, OptinMonster, Linkedin)
04.
Facebook Statistics For Small Business
Small businesses are turning to Facebook to connect with their customers more effectively. With millions of active users, Facebook is a top choice for marketing and driving sales. It’s not just about socializing; it’s about growing your business and engaging with your community. Here's how small businesses are using Facebook to their advantage:
- 90 million small business have a presence on Facebook.
- 3 billion+ people use Facebook monthly.
- Over 70% of Facebook users visit local business pages at least once a week.
- 63% of shoppers who use Facebook use it for shopping activities.
- 38% of small businesses consider Facebook the top platform for B2C marketing.
Sources: (Facebook, Hibu, Facebook Business, Statista, Fit Small Business)
05.
Instagram Statistics for Small Businesses
Instagram has quickly become a go-to tool for small businesses, offering huge opportunities for getting noticed and engaging with customers. With so many people following business profiles and using Instagram for shopping inspiration, it’s a game-changer for growth and customer loyalty. Check out these stats to see just how powerful Instagram can be for your business:
- 71% of US businesses are on Instagram.
- Every day, at least 200 million Instagram users visit a business profile.
- 80% of people using Instagram follow a business profile.
- 2 billion people are active on Instagram each month.
- 70% of people who love shopping turn to Instagram.
Sources: (Linkedin, DataReportal, Instagram)
06.
Tiktok Statistics for Small Business
TikTok is a total game-changer for small businesses, making it easier than ever to grow and connect with customers. These stats show just how important TikTok has become, driving major revenue and supporting tons of jobs. With so many businesses finding success and planning to invest more in the platform, it’s clear that TikTok is where it’s at. Check out these key stats that highlight its massive impact:
- Over 7 million small businesses are on TikTok in the United States.
- Nearly 40% of small businesses say TikTok is crucial for their survival.
- There are 170 million active TikTok users in the US.
- $14.7 billion was generated by TikTok for SMBs in the US in 2023.
- SMBs' use of TikTok supported 224,000 jobs in 2023.
78% of small businesses on TikTok plan to invest more in the platform.
- 81% of small businesses think TikTok is fun, and 73% find it easy to use.
- 67% of SMBs are optimistic about their growth on TikTok.
Sources: (Tiktok)
Final Words
To succeed in today's business world, you have to make the most of social media. It's more than just being online; it's about genuinely connecting with your audience. Businesses should focus on sharing cool content, engaging with followers, and building a community.
Find out where your audience hangs out online and put effort into creating fun and creative campaigns. Turn casual followers into loyal fans by embracing each platform’s unique features, staying on top of trends, and constantly tweaking your approach. Social media can seriously boost your growth and brand loyalty if you use it right.
We hope you enjoy the small business social media statistics resource page and from that we learn that social media offers significant growth opportunities, fostering customer engagement, brand loyalty, and sales for small businesses.
