9 Starbucks Customer Loyalty Statistics: A Must-Know in 2024

ByYaqub M. (CBC) Updated on
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Starbucks has built one of the most successful customer loyalty programs in the industry. 

But just how impactful is this program in driving customer retention and increased spending? 

With that in mind, we’ll cover Starbucks customer loyalty statistics that demonstrate the impressive loyalty Starbucks has cultivated among its customers.

Starbucks Customer Loyalty Statistics: The Key Numbers

  • Starbucks loyalty members spend 3X more than non-members and visit more often.
  • 41% of Starbucks’s U.S. sales are contributed by its loyalty members.
  • Starbucks Rewards has nearly 31 million active members.
  • In 2023, active membership in the United States increased by 15% year on year.
  • Starbucks’ loyalty program has averaged a 16% year-over-year growth.
  • Starbucks rewards members are 5.6 times more likely to visit a Starbucks every day.
  • Starbucks received a 78 on the American Customer Satisfaction Index (ACSI) in 2022.
  • 21% of Starbucks customers returned within three days, with 10% returning within one day.
  • 71% of Starbucks app users went to a store at least once a week.
  • Starbucks has a higher customer retention rate of 44% than the industry average of 25%.

If you want to learn about customer loyalty, then we recommend you explore our customer loyalty data page to learn more about the impact of loyalty programs on business performance.

Sources:

  1. The Latest Money, Business & Finance News | USA TODAY
  2. Starbucks Remains Full Steam Ahead on Loyalty and Delivery | Skift
  3. Starbucks’ US Loyalty Membership Increases 15% Despite Watered-Down Rewards | PYMNTS
  4. Rewards Case Study: Starbucks Rewards in 2024 | Smile
  5. How Mobile Customer Loyalty Programs Increase Customer Retention and Drive Revenue (with Examples) | Alchemer
  6. ACSI: Starbucks US 2024 | Statista
  7. All You Need To Know About Repeat Customers | PageFly
  8. Starbucks – The best customers in the world? – Digital Innovation and Transformation | Harvard
  9. Customer Loyalty Vs. Customer Retention: Differences and Similarities | Nudge

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