15+ Whatsapp Business Statistics Must-Know in 2024

ByYaqub M. (CBC) Updated on
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WhatsApp is one of the most popular messaging apps in the world. It has over 2 billion monthly users, and that number continues to grow every day. So it’s no surprise that more and more businesses are using WhatsApp as a way to communicate with their customers.

But how many businesses are using WhatsApp?

Well, to answer that question plus some key insight, I’ll include some important WhatsApp business statistics to understand the true state of the app. 

WhatsApp Business Statistics: Key Numbers

  • Number of Businesses: Estimated, over 50 million businesses are using WhatsApp worldwide, according to multiple sources.
  • Business Adoption: As of 2024, WhatsApp Business has over 966.5 million monthly active users. (Statista)
Data source: Statista
  • Global Reach: WhatsApp is available in over 180 countries and supports more than 20 languages. (Source)
  • Message Volume: Over 100 billion messages are sent daily on WhatsApp. (AiSensy)
  • User Engagement: Users spend an average of 19.4 hours per month on WhatsApp.  (AiSensy)
  • Catalog Views: More than 40 million people view a business catalog on WhatsApp each month.  (Source)
  • Customer Engagement: 83% of customers use messaging apps like WhatsApp Business to learn about products, and 75% of them proceed to make a purchase.  (Trengo)
  • Chatbot Adoption: Chatbots, including those on WhatsApp, have seen a 92% increase in usage since 2019.  (Trengo)
  • Revenue Growth: In 2021, WhatsApp Business generated approximately $1.2 billion in revenue worldwide.  (Trengo)
  • User Demographics: WhatsApp is most popular among users aged 26-35, followed by those aged 36-45.  (AiSensy)
  • Message Open Rate: WhatsApp messages boast a 98% open rate, significantly higher than traditional email marketing.  (AiSensy)
  • Conversion Rate: Businesses experience up to a 45-60% conversion rate when using WhatsApp for marketing.  (AiSensy)
  • Abandoned Cart Recovery: Automated WhatsApp messages help recover 45-60% of abandoned carts and application drop-offs.  (AiSensy)
  • Chatbot Efficiency: By 2025, businesses are expected to save approximately 2.6 billion hours through the use of WhatsApp chatbots.  (AiSensy)
  • User Trust: 66% of users have made a purchase after communicating with a brand on WhatsApp.  (Source)
  • Daily Usage: 83% of users open WhatsApp daily, indicating high user engagement.  (Analyzify)

I am Founder of BusinessDIT, SEO Consultant, Certified Business Consultant by USIDHR and BA from the City University of New York. I bring a four-year experience of boosting online presence. My passion lies in empowering small businesses to excel in the digital arena.

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